RXO.com is a landing website where people can sign up to get news about the new company after XPO disclosed its name there
In line with the anticipated spin-off of its technologically advanced brokerage platform, XPO Logistics, a top provider of freight transportation services, today announced the creation of a new company brand. The company’s commitment to delivering reliability multiplied by outperformance is reflected in the name of the spin-off, RXO. The marketing slogan for RXO will be “Massive capacity. contemporary technology. This development comes after XPO’s announcement in March that it intended to separate its less-than-truckload business from its North American truck brokerage in order to “unlock value” for its stakeholders. By the fourth quarter, this spin-off is anticipated to be formally established.
![XPO Logistics Has Revealed The Name And Slogan For The Spin-Off Division Logistics](https://transreporter.comwp-content/uploads/2022/07/Inside1-11.jpg)
The slogan has been thought about thoroughly and has been catching the eye of the public also.
The company’s two primary businesses, North American less-than-truckload and tech-enabled truck brokerage, are each industry-leading platforms in their own right, with a unique operating model and a high return on invested capital, according to XPO Logistics CEO and Chairman Brad Jacobs in March. And he continued by saying that, as it did with the successful spin-off of GXO Logistics in 2021, XPO thinks that by separating these businesses through a spin-off, it can considerably boost value generation for its clients, staff, and shareholders. In addition to its asset-light services, such as last-mile logistics, managed transportation, and global forwarding, XPO claimed that the spin-off would represent a leading platform for North American tech-enabled truck brokerage services. It cited its history of industry-best revenue and margin growth, a highly effective freight marketplace, and access to a significant amount of truckload capacity. In terms of LTL, XPO claimed that the spin-off will be a “pure play LTL industry leader” and the third-largest provider of domestic and international LTL freight shipping when it becomes official. It will also have a network of transportation assets that will give it a competitive advantage, all of which will be controlled by proprietary technology. The corporate headquarters for its asset-light services, asset-light truck brokerage, and LTL businesses will be located in Greenwich, Connecticut, and Charlotte, North Carolina, respectively.
![XPO Logistics Has Revealed The Name And Slogan For The Spin-Off Division Logistics](https://transreporter.comwp-content/uploads/2022/07/Inside2-9.jpg)
The idea of turning their company into two will be one of the greatest decisions in the long run
XPO Logistics made a wise decision by taking this action since they recognised a chance to expand their business. They have realised that they may grow and expand at the same time with the assistance of two excellent businesses. It will only be a matter of time until we know whether the corporation made the right decision with this decision or not.