With the help of Logsquare, a top system integrator for logistics solutions, Addverb, a global manufacturer and provider of comprehensive warehouse automation solutions, has increased its market share in the Middle East, particularly in the GCC and Iraqi markets. Both businesses will be able to use their combined experience to provide their customers with high-end automation solutions thanks to the alliance.
Delivering end-to-end intralogistics automation solutions based on Industry 4.0, IoT, and robotics is Addverb’s area of competence. The company, which has a broad portfolio, serves clients from a variety of industries by providing distinctive combinations of fixed and mobile automation solutions that are driven by powerful enterprise software.
Delivering end-to-end intralogistics automation solutions based on Industry 4.0, IoT, and robotics is Addverb’s area of competence.
To optimise logistics operations, Logsquare offers a full variety of all-inclusive, integrated solutions and consulting services. As a well-known operator in the Middle East, Logsquare has strong European infrastructure backing up its local engineering and implementation skills. The partnership’s main focus will be incorporating Addverb’s Autonomous Mobile Robots (AMRs) portfolio and software, such as Fleet Management System (FMS), into Logsquare’s comprehensive solutions for their clients.
The two parties involved in this relationship are a prestigious regional intralogistics player and an up-and-coming OEM with a broad range of cutting-edge technology.
Pieter Feenstra, CEO of Addverb EMEA, said, “We are delighted to cooperate with Logsquare to increase our reach in the GCC and Iraq regions. “We are thrilled to provide our mobile portfolio to a reputable partner like Logsquare to drive our expansion in this region after launching our own office in Dubai for entire solutions. We are excited to work with them because their knowledge of logistics and integration will complement our knowledge of automation and robotics and enable us to provide our customers with a complete solution.
The two parties involved in this relationship are a prestigious regional intralogistics player and an up-and-coming OEM with a broad range of cutting-edge technology. With Addverb’s AMRs, Logsquare hopes to improve the solutions and products it offers. We will be able to expand our offers and merge apps as a result, according to Jacques Adem, managing director of Logsquare. Jacques responded to a question about the significance of this relationship by saying, “The main value addition will be on our client side in MENA whereby we will be able to join the differentiators of both entities, local engineering and execution capabilities paired with reliable, cutting-edge technology.”
Both businesses are excited to start this adventure together and look forward to a long and successful partnership.
With the help of Addverb and Logsquare’s alliance, customers in the Middle East will have access to a wide range of cutting-edge automation solutions that will improve supply chains, operational efficiency, and bottom lines. Both businesses are excited to start this adventure together and look forward to a long and successful partnership.
