J&T Express, a global shipping service provider, has named football great and international sports superstar Lionel Messi as its first international brand ambassador. The seven-time Ballon d’Or winner, known for his tireless pursuit of greatness and tenacity, knows the continual dedication to progress at the heart of J&T Express.

J&T Express is a worldwide logistics company with major express delivery companies in Southeast Asia and China, the world’s largest and fastest-growing market. J&T Express, which was founded in 2015, has a network that covers thirteen countries, including Indonesia, Vietnam, Malaysia, the Philippines, Thailand, Cambodia, Singapore, China, Saudi Arabia, the United Arab Emirates, Mexico, Brazil, and Egypt. J&T Express is committed to offering clients with integrated logistics solutions through intelligent infrastructure and a digital logistics network, as part of its global ambition to integrate the world with greater efficiency and bring logistical benefits to all.


Messi and Argentina qualified for the knockout stages of the World Cup

Similarly to J&T Express, which is devoted to consistently improving the local communities in which it operates, Messi is a firm believer in giving back to society, as proven by his performance as the top scorer. Messi credits his team’s collective effort, both on and off the field, for much of his success. This is consistent with J&T Express’ aim to provide customers with the finest technology-enabled solutions in all of its worldwide markets through partnership with local network partners. As part of his engagement with J&T Express, Messi will raise awareness of J&T Express not just as a renowned logistics provider, but also as an one-stop e-commerce specialist at all supply chain touchpoints. Rachel Liu, Worldwide Branding Director of J&T Express, commented on the announcement, saying that the company is honored to work with Lionel Messi as their global ambassador. He is a generational talent whose work ethic, modesty, and dedication are in line with the principles that J&T Express promotes. Messi is an encouragement to many because of his tenacity. This is in line with their principles of creating a caring, responsible, and sustainable business. Messi stated that J&T Express had accomplished incredible things since its inception. In their zeal and ambition to never stop developing, he and the company have many parallels. J&T Express aspires to build logistical solutions to link its customers to the world, much as football unites millions throughout the world.