Site icon TransREporter

China Based MingZhu Logistics Will Expand Into The Commercial Liquor Distribution

Liquor Glass

The company expects to cooperate with distributor of Baijiu in China and other firms to boost its commercial liquor distribution business in China, based on the final agreement.

MingZhu Logistics Holdings Ltd. is a supreme and 4A rated provider of transportation services in the industry, which was established in 2002 and headquartered in Shenzhen, China, announced that it intends to expand into the commercial liquor distribution market as a consequence of the synergies and proximity to its existing business. The company expects to cooperate with distributor of Baijiu in China and other firms to boost its commercial liquor distribution business in China, based on the final agreement.

On the basis of MingZhu Logistics Holdings’ regional logistics terminals in the province of Guangdong and Xinjiang, it provides suited solutions for their clients according to the requirements to deliver their goods through its subsidiaries, the density of its network and wide geographic coverage in the country by company’s owned fleet tractors and trailers. It also provides tailored freight services and supply chain management services. MingZhu Logistics Holdings has its list of primary customers which includes sizeable logistics companies, freight forwards and warehouse operators, and the company for the most parts deals within the market of China, hence, they are planning to expand their influence by this agreement. The company may intend to distribute its own series of Premium Chinese Baijiu, labelling it as an alliance to the Baijiu, as a part of their strategic plan along with the third-party producers.

Liquor

The company may intend to distribute its own series of Premium Chinese Baijiu, labelling it as an alliance to the Baijiu, as a part of their strategic plan along with the third-party producers.

Baijiu is known to have a classic alcohol content between 33 to 60 percent. Its price range can cost from a few dollars per bottle for a product brand reaching to a few thousand dollars for the highest range. Baijiu is considered to be China’s National Drink and is the most selling drink in the markets of China. It is usually sold and known to be taken with the ‘white liquor’, which is a normal stable drink at all types of occasions such as business or family gatherings. 

According to the estimates of 2019, 11 billion litres of Baijiu were sold which is more than that of the total vodka, whiskey, rum, gin, and tequila combined, which equals to a litre and a quarter each for every man and woman at that time of the year. Baijiu is also believed to have several health benefits. With more than thousands of bacteria actively present at the creation of Baijiu, it is believed that consuming a shot of it is similar to purchasing extremely expensive supplements from a health food store in order to benefit one’s health.

CEO of MingZhu, Mr. Jinlong Yang said, “We have a positive vision of the Chinese spirits market given its established size, sustainability and growth profile. Our logistics network and financial resources, with our alliance’s keen understanding of the Chinese spirits market and its long-term relationships, we think we can capture significant revenue opportunities and market share. We continue to evaluate other opportunities that can serve as natural extensions of our business and be totally additive from both a revenue and profitability standpoint, as we focus on building value for shareholders.”

We continue to evaluate other opportunities that can serve as natural extensions of our business and be totally additive from both a revenue and profitability standpoint, as we focus on building value for shareholders.”

Exit mobile version