Weaving a Dream Orbit

We got talking to Sanchit Jain, CEO of DreamOrbit, about the company, transportation and IT solutions. Read on…

Q- DreamOrbit is ranked 22nd in the fastest growing technology companies on the Deloitte Technology Fast 50. What is the story behind the growth of DreamOrbit?

A- Our keen focus on cutting edge technology applied to real world problems has helped nurture our growth. Being candid and transparent with our customer has also helped a lot.

Q- What innovations can one expect in Business Intelligence for Enterprise solutions?

A- BI solutions that take data from multiple sources, integrate this data quickly and show it on simple but dynamic interfaces. This means that a user will be able to play with the dashboards, to get the information that she needs. Obviously a user can do all this on her mobile device too. DreamOrbit is working on an advanced BI solution for transportation that would be ready to go to the market early next year. This solution is built on Big Data, and presents top KPIs in Logistics, and has all three of the above-mentioned features.

Q- A lot of your solutions are based on Cloud technology. What trends do you foresee in this space? 

A- SaaS based on demand solutions, which are device independent will get increasingly popular. A business would start using the solution quickly, will scale up with demand without worrying about technology infrastructure, security and data integrity. Everything will be API driven, and mature organizations would start exposing APIs over the web, which would reduce a lot of rework. Pay per use APIs would grow as a big revenue generation method for technology companies.

What all industry segments does DreamOrbit operate in and which of these sectors are your maximum revenue drivers?

We have expertise in Logistics and Retail, and have customers across the globe.

We have expertise in Logistics and Retail, and have customers across the globe. 

Q- How do you focus on user experience while designing your solutions?

A- We begin any project with user interface design, and the business logic is determined later. We believe that the user behavior of the software should dictate the business logic, and not the other way round. We use Balsamiq and Pencil to create user interfaces, and get suggestions from the real users of the business. A good solution is one that can meet the needs of the lowest common denominator of the user base, and any solution that needs a user manual is sub-par. 

Q- What are the emerging trends in Big Data Analytics?

A- A lot of work is being done around Data security, analytics on data generated by devices viz Internet of things and social behaviour analytics in the big data industry.

Q- Who do you see as your main competition in India? 

A- There are very few companies that provide custom solutions for shipping across all modes of transport – ground, ocean and air, both national and international. In fact, I can’t think of any right now in India. 

Q- Do you have global plans in terms of expanding your client base?

A- About 90% of our existing revenue is from US. We also have clients in EU, Australia, India and South Africa. Since we’re a Logistics and Retail technology solutions provider, and these being geography neutral areas, we have a huge growth potential across the globe.

Since we’re a Logistics and Retail technology solutions provider, and these being geography neutral areas, we have a huge growth potential across the globe.

Q- India’s transport sector is largely unorganized. What changes do you see in this space in the near future? 

A- The biggest opportunity lies in aggregation of smaller transporters to create a technology based service that is much superior in user experience. The rapid growth of Ola and Uber are perfect examples of these in India, which would be replicated by third party logistics providers for shipment aggregation also. With the rapid growth of eCommerce and hyper local deliveries, more on demand companies like Roadrunnr and Shadowfax that provide specialized B2B logistics offerings would emerge. 

Q- How many clients do you cater to? What is your service philosophy? 

A- We are serving more than 80 satisfied customers globally. We believe in providing the best possible solution to the customer at the lowest possible price, ensuring that our employees get a fair wage for the day’s work.

Q- Do you have a proprietary software base in addition to custom solutions for clients based on needs?

A- We’re working on a transportation management solution, for small to medium logistics services providers.  This should definitely hit the market in the first quarter of next year.

Q- Could you tell us more about the technology needs of the Real Estate sector? How are you geared up to support them?

A- With so much completion, Real Estate companies need to reduce cost of sales, and improve after sales support. Most of the big and successful Real Estate companies are investing in a good Customer Relationship Management Solution that has strong lead management and lead nurturing solutions inbuilt. Both Pre and Post sales operations are shifting to automated processes with higher returns on investments and better consumer experience. We have built a CRM solution for the Real Estate Industry, www.realtysocialcrm.com and intend to become a go to CRM solution for the Real Estate Industry.

We have built a CRM solution for the Real Estate Industry, www.realtysocialcrm.com and intend to become a go to CRM solution for the Real Estate Industry.

Q- What trends do you see in ecommerce in India and the challenge that comes with the existence of so many emerging players?

A- For a market as big and as dynamic as India, nothing can be said for sure. We are observing trends towards personalized shopping experience in ecommerce and many startups are taking the plunge. The utmost challenge for any new ecommerce venture would be to create its own niche with unique customer experience.

Q- What infrastructure and policy challenges do you think India needs to sort to really enjoy the innovations that the digital age offers?

A- With #MakeinIndia initiatives and focus on bringing startup culture to India, we can say India is indeed looking forward to a digital age. An early induction of entrepreneurial instinct and local challenges will help us to get fresh minds bringing innovative solutions to digital India. 

Q- Is the Indian consumer keeping up with the technology advancement that takes place in the supplier and logistics industry? What is the transition process like?

A- With a boom in delivery startups and ecommerce segment, we can say that Indian suppliers and logistics industry are doing positively well. We have surpassed the awareness stage in Indian consumers for technology advancements and it is high time we read the consumer behaviour to step up the bar. The transition has been a thrilling one with diverse demographics of India producing distinctive challenges. 

The transition has been a thrilling one with diverse demographics of India producing distinctive challenges.