Young entrepreneur Mandeep Dhingra, Managing Director, Dhingra Trucking, talks about his challenging journey as a Bharat Benz dealer.
Q- Truck industry in India is highly competitive, but still you chose Bharat Benz, that was completely new to the Indian market. What was the reason behind this choice?
A- Path to success is always bumpy. You get many challenges, and you have to face them with full strength, and personally, I like challenges. As far as Bharat Benz is concerned, I am proud to be associated with the company which made the first truck, as Daimler. Daimler-Benz has an age old history of success and they have expanded their reach worldwide, and it is not surprising that they wanted to enter India too. I would rather say that they should have entered Indian markets earlier, as Mercedes Benz did. Their high business standards, techniques, reach, and demand attracted me towards them. They followed apt criterion and chose me for dealership in India.Â
Q- Donâ€™t you think that choosing already set companies like Tata, Ashok Leyland, Eicher would have given you a better start as a young entrepreneur?Â
A- I agree that profit is a very important aspect of any business, but providing better products to customers and maintaining a long term relationship with them is also a very important for a good businessman. We cannot deny that we could have started off with other companies, but we could not deliver such feature packed trucks then. The main reason behind choosing Bharat Benz is that we wanted to introduce new technology to the market, and we have successfully done that.Â
Q- How is Bharat Benz different from others in terms of technology?
A- Bharat Benz trucks are manufactured in its Indian based manufacturing unit that maintains International standards. These machines undergo several engineering researches which results in a reduction in its operational cost and a significant rise in fuel efficiency. Apart from that, we have diverse variety of trucks that are made according to Indian roads. Service intervals in Bharat Benz are longer than other trucking companies. It comes with oil change inverters, and you donâ€™t need to worry about changing oil before 1 lakh kilometers, which is really a long time. All the trucks are equipped with power steering, and they are much more comforting to drive.Â
All the trucks are equipped with power steering, and they are much more comforting to drive.Â
Q- What is the USP of these trucks?Â
A- These trucks are manufactured keeping the environment in mind. These are the first trucks that are made in compliance with the set carbon emission standards. All these trucks maintain BS-4, or Euro-4 standards. Bharat Benz started BS-4 from its very first truck. These are in-built and come with every truck, and this is also highly eco-friendly. You cannot go back to another truck after using Bharat Benz.
Q- Do you provide on-road service for breakdowns in remote areas?
A- In such condition, drivers have two options; they can either call the dealer or call the All India Support Network. He is then provided help and support from the nearest available service center. When we promise for good service, we prepare our service centers to stand with our promise. At present, our service stands at the top in the country.
Q- How many trucks have you sold until now?
A- We are very happy that in a very short duration, we have set a good reputation in Delhi, NCR, and Haryana. We have sold more than 2000 trucks until now. This includes all kind of trucks. We have received a positive feedback from customers every single time. Customers are very happy to own these technology-packed trucks.Â Â
Q- Who are among the top customers in Haryana, and Delhi NCR?
A- Its a very long list but to name some, there are â€“ DGFC, RCI, Okara Roadways, Okara Roadlines, Kapoor Diesel, Darcl Logistics, Tirupati, HG Oil, Balaji Oil, Vilani Oil, DBRC, D-Oil, etc. Â
We have received a positive feedback from customers every single time. Customers are very happy to own these technology-packed trucks.Â Â