Technology

Paytm Mall gears up for the festive season

Paytm Mall

In order to prepare for the festive season, and for the upsurge in demand, Paytm is now investing in its logistics sector.

 

Paytm Mall is India’s premier online shopping app by Paytm. In order to prepare for the festive season, and to prepare itself for the upsurge in demand and alleviate faster deliveries, Paytm Mall is now investing about ₹ 225 crore in its logistics business.

 

The online commerce wing of Paytm was hived off as a separate business this year.

Moreover it has partnered with three large logistics players - Delhivery, Blue Dart and Xpressbees to expand its delivery reach to about 17,000 pin codes. Paytm is an equity investor in Xpressbees.

 

The company is also partnering with local delivery players in a bid to ensure same day and next day deliveries "We are investing in our technology as well as infrastructure expansion of logistics network to make sure there is a seamless process for a consumer to place an order and receive deliveries in a day. This is being rolled out in about 25 cities but plans are afoot to quickly take it to other pin codes," said Amit Sinha,COO, Paytm Mall.

 

According to him local delivery players in its network would cut down costs by 50%. The fresh investment is likely to fasten its deliveries in the top 25 cities.

 

It’s important to note that Paytm Mall has been taking numerous corrective actions to secure better user experience. It has raised ₹ 1,282 crore from investors such as Alibaba and SAIF Partners.

 

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